Ohana | App & Branding
August 2018
Ohana | App & Branding
August 2018
Ohana | App & Branding
August 2018
Ohana | App & Branding
August 2018
I joined Ohana in the first days, and that's when I switched to UI/UX. I started to research and learn how to create a mobile app myself from the beta versions. There were many shortcomings and the app might not really work well at that time, but the MVP version still received good feedback from users and successfully raised capital at the Shark Tank Vietnam 2018 TV show.
I joined Ohana in the first days, and that's when I switched to UI/UX. I started to research and learn how to create a mobile app myself from the beta versions. There were many shortcomings and the app might not really work well at that time, but the MVP version still received good feedback from users and successfully raised capital at the Shark Tank Vietnam 2018 TV show.
I joined Ohana in the first days, and that's when I switched to UI/UX. I started to research and learn how to create a mobile app myself from the beta versions. There were many shortcomings and the app might not really work well at that time, but the MVP version still received good feedback from users and successfully raised capital at the Shark Tank Vietnam 2018 TV show.
I joined Ohana in the first days, and that's when I switched to UI/UX. I started to research and learn how to create a mobile app myself from the beta versions. There were many shortcomings and the app might not really work well at that time, but the MVP version still received good feedback from users and successfully raised capital at the Shark Tank Vietnam 2018 TV show.
Toolset
Sketch
Invision
Adobe Illustrator
Adobe Photoshop
Contributions
UI/UX Design
Wireframing/Prototyping
Copywritting
Branding Design
Toolset
Sketch
Invision
Adobe Illustrator
Adobe Photoshop
Contributions
UI/UX Design
Wireframing/Prototyping
Copywritting
Branding Design
Toolset
Sketch
Invision
Adobe Illustrator
Adobe Photoshop
Contributions
UI/UX Design
Wireframing/Prototyping
Copywritting
Branding Design
Toolset
Sketch
Invision
Adobe Illustrator
Adobe Photoshop
Contributions
UI/UX Design
Wireframing/Prototyping
Copywritting
Branding Design
!? Problem
The current rental experience is stressful for students. An in-depth examination of the current state of student housing exposes a myriad of challenges and shortcomings. Based on the extensive survey we conducted:
User profile
We identify the target audience group to focus on addressing their needs and desires, as well as developing solutions to alleviate their pain points.
Our solution
The current rental experience is stressful for students. An in-depth examination of the current state of student housing exposes a myriad of challenges and shortcomings. Based on the extensive survey we conducted:
Main userflow
Prior to delving into the user flow, I'd like to provide a brief overview of our user journey.
Short-term rentals: If someone is looking for a place to stay for a short period, like a few days or weeks, they can easily check out pictures of the accommodation and make a booking right away.
Long-term rentals: On the other hand, for those seeking a place for an extended period, such as months or even years, they prefer to physically visit the place and inspect it before making a decision to rent it.
So, the primary objective of our initiative is to encourage more people to schedule appointments for in-person visits to the rooms. The better we achieve this goal, the more successful our platform will be in connecting potential long-term tenants with suitable accommodations.
Ohana app UI highlight
Below are some prominent features and UIs of the Ohana app.
Version 3
Version 2
Some enhancements
A few notable points about the product, which we implemented throughout the process of building the ohana app.
Branding & Cotent Marketing
Ohana focuses on creating an ideal living standard for young students away from home. Offering diverse choices in terms of location, pricing, and amenities, Ohana aspires to cultivate a refined co-living community where young individuals can find compatible roommates. With this vision, I and the founding team aim to project an image of a youthful, dynamic, trustworthy technology startup dedicated to supporting young individuals navigating urban life away from home.
Alongside building the branding, I also had the opportunity to contribute my personal writing skills to creating content for introductory posts on the concept and meaning of the Ohana brand on Instagram (Post 1, Post 2).
With a young startup company like Ohana, it's not uncommon for an employee to handle multiple tasks simultaneously. I believe it's a rare opportunity for me to directly experience and not confine myself to a specific role while still young. The video products, including scriptwriting, filming, editing, and designing the key visual elements by myself, allowed me to accumulate a considerable amount of experience. Among these, I take pride in my strong creative flexibility as the most significant strength developed during this process.
Conclusion
With Ohana, I stepped out of my comfort zone, engaging in tasks and learning experiences I had never encountered before. From researching user needs and experiences, extracting data to identify user pain points, conducting user testing sessions to gather user feedback, to lessons on business, competition, and trust. My time at Ohana helped me realize what I needed to improve, reflecting on my inner self to find the next steps in my career path.
!? Problem
The current rental experience is stressful for students. An in-depth examination of the current state of student housing exposes a myriad of challenges and shortcomings. Based on the extensive survey we conducted:
User profile
We identify the target audience group to focus on addressing their needs and desires, as well as developing solutions to alleviate their pain points.
Our solution
The current rental experience is stressful for students. An in-depth examination of the current state of student housing exposes a myriad of challenges and shortcomings. Based on the extensive survey we conducted:
Main userflow
Prior to delving into the user flow, I'd like to provide a brief overview of our user journey.
Short-term rentals: If someone is looking for a place to stay for a short period, like a few days or weeks, they can easily check out pictures of the accommodation and make a booking right away.
Long-term rentals: On the other hand, for those seeking a place for an extended period, such as months or even years, they prefer to physically visit the place and inspect it before making a decision to rent it.
So, the primary objective of our initiative is to encourage more people to schedule appointments for in-person visits to the rooms. The better we achieve this goal, the more successful our platform will be in connecting potential long-term tenants with suitable accommodations.
Ohana app UI highlight
Below are some prominent features and UIs of the Ohana app.
Version 3
Version 2
Some enhancements
A few notable points about the product, which we implemented throughout the process of building the ohana app.
Branding & Cotent Marketing
Ohana focuses on creating an ideal living standard for young students away from home. Offering diverse choices in terms of location, pricing, and amenities, Ohana aspires to cultivate a refined co-living community where young individuals can find compatible roommates. With this vision, I and the founding team aim to project an image of a youthful, dynamic, trustworthy technology startup dedicated to supporting young individuals navigating urban life away from home.
Alongside building the branding, I also had the opportunity to contribute my personal writing skills to creating content for introductory posts on the concept and meaning of the Ohana brand on Instagram (Post 1, Post 2).
With a young startup company like Ohana, it's not uncommon for an employee to handle multiple tasks simultaneously. I believe it's a rare opportunity for me to directly experience and not confine myself to a specific role while still young. The video products, including scriptwriting, filming, editing, and designing the key visual elements by myself, allowed me to accumulate a considerable amount of experience. Among these, I take pride in my strong creative flexibility as the most significant strength developed during this process.
Conclusion
With Ohana, I stepped out of my comfort zone, engaging in tasks and learning experiences I had never encountered before. From researching user needs and experiences, extracting data to identify user pain points, conducting user testing sessions to gather user feedback, to lessons on business, competition, and trust. My time at Ohana helped me realize what I needed to improve, reflecting on my inner self to find the next steps in my career path.
More works
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